Media agencies and in-house marketing departments are expected to offer everything, but it’s not always possible to be an expert in every channel. Influencer marketing is one of the fastest-evolving fields, with constantly changing formats, platforms, and creators to navigate. According to IRM, investments in social media increased by 18% in 2024, and influencer marketing now represents a significant share of the digital media mix.

To celebrate the season and our continued collaboration, United Influencers and DanAds came together for a sun-soaked summer party with a twist of Italy. Set against a warm June evening, the event brought together our teams for an intimate and joyful night filled with food, laughter, and great spritz drinks.

Rabble and United Influencers have worked closely over the past year to create authentic content through strategically selected Nordic UGC creators. The goal is to produce credible, engaging, and personal content that both drives conversions and strengthens the brand - an effort that has resulted in a high volume of delivered profiles and particularly strong results this year.

Together with our partners Vainu and Meetric, we at United Influencers hosted a padel event where industry peers got the chance to connect, compete and collaborate in a fun and relaxed setting.

Naturskyddsföreningen continues to explore the potential of influencer marketing together with United Influencers. Following the widely noted campaign about the dangers of PFAS, which featured engagement from Sara Wimmercranz and Ekotipset, two new campaigns have now been launched: “Operation Rädda Bina” and “Tusen taggar kan inte rädda igelkotten - men DU kan!”.

This year’s ELLE Summer Party 2025 brought together some of the most influential names in fashion, media, and entertainment - and United Influencers are thrilled to be part of the celebration.

The Swedish candy brand Tweek Sweets, owned by First Class Brands of Sweden AB, has entered a new partnership with United Influencers to take a strategic step into the world of influencer marketing.

Felicia Östman shares important insights into the world of influencer marketing campaigns, along with the three core principles she builds her strategy around. A must-read for anyone working with creators, brand partnerships, or digital marketing!

We’re proud to be part of Anticimex major rebranding and creative campaign. As the influencer marketing partner, United Influencers led the PR activation, from identifying relevant creators through thorough research, to curating and sending out the thoughtful PR packages that resonated with the target audience.

We’re proud to be one of the first in Sweden to receive the Gold Standard 2.0 certification for influencer marketing by IAB Sverige, a clear sign of our commitment to quality, transparency and professionalism in everything we do.

Our office mates DanAds, hosted the DanAds Summit 2025 in Stockholm, bringing together over 100 experts from across Europe to explore the future of advertising automation.

Husqvarna Group extends its partnership with United Influencers for the third year in a row, highlighting the effectiveness of influencer marketing in promoting products with longer purchase cycles.

Felicia Östman, our Influencer Partnership Specialist at United Influencers, shares her invaluable lessons from over a decade of experience in the media industry, with 10 years dedicated to influencer marketing.

For Frölunda Torg’s spring campaign, we brought shopping to life through laughter, spontaneity and creativity. Together with Johan Södermalm as the ultimate “Yes Man”, we turned everyday shopping into an engaging adventure.

Here’s a quick breakdown of how Instagram and TikTok differ in purpose, audience behavior and content strategy.

United Influencers is guiding The Gorilla Glue Company in modernizing its digital strategy to better engage a new generation of DIYers and fixers in Norway. By shifting focus from traditional media to digital-first platforms, we ensure Gorilla’s products reach the right audience in the right way.

United Influencers conducted in-depth research and strategic matchmaking to connect Eurosko Gruppen with the most impactful influencers, ensuring a dynamic and highly targeted campaign

We know that influencer marketing works, but with the right insights, it can work even better. That’s why we’re offering Nepa Influencer Campaign Evaluation, a data-driven way to measure and maximize your campaign’s impact.

Why should you include UGC creators in your media mix?