UI X DEAR FRIENDS X FRÖLUNDA TORG

For Frölunda Torg’s spring campaign, we brought shopping to life through laughter, spontaneity and creativity. Together with Johan Södermalm as the ultimate “Yes Man”, we turned everyday shopping into an engaging adventure.

What?
For the 2025 Spring Campaign at Frölunda Torg, we teamed up with the hilarious Johan Södermalm, to explore and discover everything this vibrant shopping center has to offer!

How?
The campaign takes inspiration from the iconic "Yes Man" movie, where the main character is always up for anything - and that’s exactly how we envisioned Johan!

Therefore, Johan became the ultimate "Yes Man"-shopping guide, bringing humor and high energy to explore Frölunda Torg in an entertaining and informative way. He visited a range of stores, from well-known brands to hidden gems like the tailor and David Bagare, keeping his audience engaged and laughing while responding to dares in the comment section, adding excitement and spontaneity to the experience.

The Result?
The campaign is entertaining content that resonated with audiences, highlighting Frölunda Torg’s wide range of offerings in a fun and dynamic way. The mix of humor, creativity, and insightful exploration sparked interest and engagement across Johan’s followers and the shopping center's visitors.

Stay tuned for more exciting collaborations!

PROJECT LEAD
Emma Appelberg
Influencer Partnership Specialist
+46 70 217 84 55
emma.appelberg@unitedinfluencers.se
United Influencers Sweden

AUTHOR
Lina Sallander
Influencer Researcher & Marketing Coordinator
lina@unitedinfluencers.se
United Influencers Sweden

FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway

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