UI X RABBLE

Rabble and United Influencers have worked closely over the past year to create authentic content through strategically selected Nordic UGC creators. The goal is to produce credible, engaging, and personal content that both drives conversions and strengthens the brand - an effort that has resulted in a high volume of delivered profiles and particularly strong results this year.

UGC IN GROCERY RETAIL - AN UNTAPPED AREA
Rabble is a cashback app for grocery shopping that works everywhere products are sold. Users scan their receipt after purchase and get money back on selected items. They collaborate with brands that want to promote their products through cashback offers and have been helping consumers save money with discount codes and online deals since 2010.

By using UGC creators who produce genuine content for Rabble’s channels, Rabble has succeeded in reaching new audiences, increasing brand awareness, and authentically driving traffic to their offers and partner brands.

The results were made possible by:
- Inspiring purchases and showing how products are used in everyday life
- Using relatable storytelling that resonates with the audience
- Building credibility through recommendations from real people
- Increasing reach and visibility through advertising
- Driving engagement with cashback rewards directly in the ads

United Influencers ensures, through a careful selection process and in-depth research, that creators match Rabble’s target groups and are given the tools they need to create inspiring content. This leads to credible ads that strengthen the brand image for both Rabble and their partners.

AN IMPORTANT PART OF RABBLE’S MARKETING STRATEGY
“We’re seeing a growing demand for this type of strategy in digital marketing, and our collaboration with Rabble is a great example of how UGC can drive brand awareness and deliver business value”, says Frida Nordqvist, Senior Commercial Lead at United Influencers.

“United Influencers has helped us find the right creators for our and our clients' marketing. The collaboration has enabled targeted campaigns with creative content tailored to specific audiences. We look forward to continuing our work together and are happy to recommend United Influencers as a partner in UGC and influencer marketing”, writes Martin Arnstad, Marketing Director at Rabble.

AUTHOR
Lina Sallander
Influencer Researcher & Marketing Coordinator
lina@unitedinfluencers.se
United Influencers Sweden

FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway