UI X TWEEK

The Swedish candy brand Tweek Sweets, owned by First Class Brands of Sweden AB, has entered a new partnership with United Influencers to take a strategic step into the world of influencer marketing. The focus is on launching two of the year’s biggest product releases while also highlighting Tweek’s wide range of innovative and healthier candy options.

The partnership initially runs for six months and includes creative campaigns with carefully selected profiles who can become strong ambassadors for the brand. Working closely with influencers who share Tweek’s values aims to build long-term relationships and create genuine content that truly engages the target audience.

United Influencers will collaborate with Tweek to ensure their influencer strategy highlights the brand’s focus on health, sustainability, and natural ingredients. Tweek aims to raise awareness about its products and provide customers with a positive candy experience, without added sugar, rich in fiber, and made with natural colors and flavors from fruit, vegetables and plants. By “tweaking” traditional candy, Tweek offers a healthier alternative without compromising on taste or enjoyment.

“We see influencer marketing as a powerful tool to reach a broader audience and inspire more people to make conscious choices when it comes to snacks and sweets. Through our collaboration with United Influencers, we want to build strong ambassador relationships and create content that resonates with both new and existing audiences”, says Alexandra Christensson, Brand Manager at Tweek.

Emma Appelberg

“There’s great value in working with creators who truly understand the Tweek brand and can produce content that feels both inspiring and relevant to their followers. This marks the beginning of a long-term strategy where United Influencers and Tweek will jointly create creative campaigns to strengthen Tweek’s market position”, says Emma Appelberg, Project Lead & Influencer Partnership Specialist at United Influencers.


PROJECT LEAD
Emma Appelberg
Influencer Partnership Specialist
+46 70 217 84 55
emma.appelberg@unitedinfluencers.se
United Influencers Sweden AB

AUTHOR
Lina Sallander
Influencer Researcher & Marketing Coordinator
lina@unitedinfluencers.se
United Influencers Sweden

FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway