FIVE BENEFITS OF UGC

Why should you include UGC creators in your media mix?

In a time of uncertainty and change, many companies face the challenge of making smart investment decisions to ensure their success in the market. At the same time, marketing is evolving rapidly, and consumer needs are shifting, especially when it comes to how we receive and want to consume advertising. This is where UGC (User-Generated Content) comes in as a powerful solution. As media users grow increasingly skeptical of traditional advertising, they instead seek authentic recommendations from real people. UGC has therefore become an invaluable tool for companies aiming to build credibility and engagement in a more organic way.

Frida Nordqvist, Senior Commercial Lead at United Influencers.

UGC (User-Generated Content) creators are smaller creators on social media who produce engaging content that feels genuine and personal to the target audience. Unlike traditional influencers, UGC creators focus on producing high-quality content that brands can use in their own channels and paid campaigns.

"At United Influencers, we see a growing demand for UGC because it gives companies the opportunity to quickly and cost-effectively create relevant and inspiring content. Working with UGC creators allows brands to strengthen their digital presence, increase their brand awareness, and drive conversion in a more organic way. Including UGC creators in the media mix is a fantastic way to strengthen engagement with the target audience, while also being a powerful tool to increase the brand’s credibility in a natural way", explains Frida Nordqvist.

FIVE BENEFITS OF UGC

1) It is an effective strategy for quickly positioning the brand and creating authentic, engaging content that builds trust with new audiences.

2) Enables fast market testing, optimization of campaigns, and identification of the most effective messages in a cost-effective way.

3) A flexible option that suits companies of all sizes, as UGC can be adapted for both large and small campaigns, depending on needs and budget.

4) UGC content has an organic feel that often performs better than traditional advertising.

5) The creators are also great for reaching a younger audience through collaborations with up-and-coming influencers with smaller but engaged followings.

HOW CAN COMPANIES UTILIZE UGC?
At United Influencers, their mission is to connect brands with the right people – influencers who genuinely reflect their values, vision, and target audience. With expertise in influencer marketing, they have supported a number of companies by finding relevant creators who produce authentic content that engages and builds trust. Here are two inspiring cases that show how UGC work can offer fantastic opportunities for brands.

One example is the collaboration between United Influencers and Rabble, which has been ongoing for more than a year. The goal of the collaboration has been to find Nordic UGC creators who create authentic content for Rabble’s paid ads. With a focus on increasing brand awareness for Rabble’s clients, United Influencers has carefully selected creators who fit the company’s target audience. By ensuring that the creators receive the right information to produce inspiring and engaging content, this collaboration has strengthened brand awareness and created credible, user-generated ads for Rabble’s clients.

Another example is how United Influencers has supported Eurosko in finding UGC creators in Norway to create engaging content, particularly focusing on micro creators to reach different target groups. The collaboration has aimed to increase awareness of Eurosko and their shoe collections by using user-generated content on social media. By working with influencers who align with Eurosko’s vision, the brand has not only strengthened its presence on social media but also increased engagement among its customers.

Connecting brands with the right influencers and UGC creators has shown that United Influencers understands the power of credible content and the great potential it holds for brands to reach their target audiences in a genuine and effective way.

AUTHOR
Lina Sallander
Influencer Researcher & Marketing Coordinator
United Influencers Sweden
lina@unitedinfluencers.se

FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway