This year’s ELLE Summer Party 2025 brought together some of the most influential names in fashion, media, and entertainment - and United Influencers are thrilled to be part of the celebration.

The Swedish candy brand Tweek Sweets, owned by First Class Brands of Sweden AB, has entered a new partnership with United Influencers to take a strategic step into the world of influencer marketing.

Felicia Östman shares important insights into the world of influencer marketing campaigns, along with the three core principles she builds her strategy around. A must-read for anyone working with creators, brand partnerships, or digital marketing!

We’re proud to be part of Anticimex major rebranding and creative campaign. As the influencer marketing partner, United Influencers led the PR activation, from identifying relevant creators through thorough research, to curating and sending out the thoughtful PR packages that resonated with the target audience.

We’re proud to be one of the first in Sweden to receive the Gold Standard 2.0 certification for influencer marketing by IAB Sverige, a clear sign of our commitment to quality, transparency and professionalism in everything we do.

Our office mates DanAds, hosted the DanAds Summit 2025 in Stockholm, bringing together over 100 experts from across Europe to explore the future of advertising automation.

Husqvarna Group extends its partnership with United Influencers for the third year in a row, highlighting the effectiveness of influencer marketing in promoting products with longer purchase cycles.

Felicia Östman, our Influencer Partnership Specialist at United Influencers, shares her invaluable lessons from over a decade of experience in the media industry, with 10 years dedicated to influencer marketing.

For Frölunda Torg’s spring campaign, we brought shopping to life through laughter, spontaneity and creativity. Together with Johan Södermalm as the ultimate “Yes Man”, we turned everyday shopping into an engaging adventure.

Here’s a quick breakdown of how Instagram and TikTok differ in purpose, audience behavior and content strategy.

United Influencers is guiding The Gorilla Glue Company in modernizing its digital strategy to better engage a new generation of DIYers and fixers in Norway. By shifting focus from traditional media to digital-first platforms, we ensure Gorilla’s products reach the right audience in the right way.

United Influencers conducted in-depth research and strategic matchmaking to connect Eurosko Gruppen with the most impactful influencers, ensuring a dynamic and highly targeted campaign

We know that influencer marketing works, but with the right insights, it can work even better. That’s why we’re offering Nepa Influencer Campaign Evaluation, a data-driven way to measure and maximize your campaign’s impact.

Why should you include UGC creators in your media mix?

On March 6, ELLE Norway and Feminvest hosted the FEARLESS Conference 2025 in Oslo, uniting women from across the Nordics for a day of insights, learning and networking.

Great discussions at industry meetup in Stockholm with Influencereffect.se! Emma Appelberg and Lina Sallander had the chance to connect with industry peers and dive into key topics shaping influencer marketing today.

We kicked off 2025 with an unforgettable two-day event in Stockholm alongside the fantastic ELLE Norway team!

During Way Out West 2024, Storytel partnered with the festival to offer visitors a unique audio experience. Together, Storytel launched an Original series featuring five episodes highlighting key moments in the careers of some of the year’s artists - Benjamin Ingrosso, Sarah Klang, André 3000 and Fred Again. The series was released on May 31, 2024, giving music lovers an immersive storytelling experience.

On September 19th, 2024, ICC introduced an updated version of its rules for advertising and marketing communication. But how do these new regulations impact real-world practices?