NEWS

Discover what’s new behind the scenes — from company updates and press releases to event highlights and milestones. Stay connected with what’s happening at United Influencers.

SWEDEN VS NORWAY IN A NORDIC FITNESS SHOWDOWN
Martin Ruben Martin Ruben

SWEDEN VS NORWAY IN A NORDIC FITNESS SHOWDOWN

CASE Together with Bruce Studios, United Influencers created “Grannfejden”, a Nordic showdown where Swedish and Norwegian creators came together through training, performance and storytelling. And when race day arrived in Oslo, Sweden took the win.

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TANDEM TALENTS 2026
Martin Ruben Martin Ruben

TANDEM TALENTS 2026

EVENT We brought together 30 creators and set off on tandem bikes from Nyköping to Stockholm. In an otherwise highly digital industry, we chose to put our phones aside for a while, step away from our everyday routines and embark on a real adventure together.

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UNITED INFLUENCERS LAUNCHES TANDEM TALENTS!
Martin Ruben Martin Ruben

UNITED INFLUENCERS LAUNCHES TANDEM TALENTS!

EVENT What happens when some of Sweden’s most well-known profiles leave social media behind for an analogue challenge on two wheels? The answer is Tandem Talents, a new spectacular tandem bike race organized by United Influencers.

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MAKING EVERYDAY SERVICES MORE ACCESSIBLE
Martin Ruben Martin Ruben

MAKING EVERYDAY SERVICES MORE ACCESSIBLE

CASE Through authentic creator partnerships, Offerta showcased how influencer marketing can make everyday home services more relatable, accessible and top of mind for Swedish consumers.

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ELLE NORWAY SUMMER PARTY 2026
Martin Ruben Martin Ruben

ELLE NORWAY SUMMER PARTY 2026

This years party took place at Eero on Ambassaden in Oslo, bringing together prominent voices from across fashion, culture and media for a night above the city.

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INFLUENCER MARKETING MEETS MUSIC IN CULTURAL MOMENTUM
Martin Ruben Martin Ruben

INFLUENCER MARKETING MEETS MUSIC IN CULTURAL MOMENTUM

CASE United Influencers was part of the commercial partnership team behind the official music video for the reimagined 2026 version of Sweden’s iconic 1994 World Cup anthem “När vi gräver guld i USA”, produced by Warner Music. This song unites Sweden’s music heritage, football culture and social-first storytelling, resulting in a cross-generational collaboration that transforms a defining sports moment into a contemporary cultural activation.

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SUMMER PARTY 2026
Martin Ruben Martin Ruben

SUMMER PARTY 2026

Nothing says summer in Sweden quite like a Midsummer celebration with colleagues.

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HOW SOCIAL MEDIA SHAPES OUR VIEW OF HEALTH AND FITNESS
Martin Ruben Martin Ruben

HOW SOCIAL MEDIA SHAPES OUR VIEW OF HEALTH AND FITNESS

INTERVIEW | Friskis&Svettis wants to shift the focus from body ideals to the joy of movement at a time when fitness messages are increasingly shaped by social media. Through the initiative #nollkroppshets (#zerobodyshaming), the organisation aims to broaden the perception of exercise and counter body shaming, particularly among young people.

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INFLUENCER IMPACT: MEASURED BY DATA
Martin Ruben Martin Ruben

INFLUENCER IMPACT: MEASURED BY DATA

As influencer marketing continues to grow as part of the media mix, the need to understand its real impact becomes increasingly important. United Influencers is continuing its partnership with Nepa to further develop how influencer campaigns are measured, evaluated and understood.

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LEADERSHIP THROUGH RESPONSIBILITY
Martin Ruben Martin Ruben

LEADERSHIP THROUGH RESPONSIBILITY

INTERVIEW United Influencers strengthens its position with IAB Gold Standard 2.0 certification – in an interview with Kenneth Danielsson, CEO of IAB Sweden, we share more insights.

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ELLE NORWAY X FEMINVEST 2026
Martin Ruben Martin Ruben

ELLE NORWAY X FEMINVEST 2026

ELLE Norway and Feminvest once again gathered ambitious women from across the country for Fearless 2026, a full day dedicated to inspiration, learning and empowerment. The event has established itself as one of the most dynamic annual meetups, bringing together entrepreneurs, investors, creators and industry leaders to share insights, exchange ideas and celebrate female ambition.

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SAY HELLO TO OUR NEWEST TEAM MEMBER, BENJAMIN!
Martin Ruben Martin Ruben

SAY HELLO TO OUR NEWEST TEAM MEMBER, BENJAMIN!

We are thrilled to announce the arrival of Benjamin Tjäder, the newest addition to the United Influencers Stockholm office. Joining us as an Influencer Partnership Specialist, Benjamin will focus on strategic consultancy and the development of new high-level prospects and brand partnerships.

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AFTER WORK: AFTER SKI
Martin Ruben Martin Ruben

AFTER WORK: AFTER SKI

United Influencers hosted an after work for colleagues, office friends, and their guests. The theme? Of course – after ski!

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GOLF EVENT IN SPAIN WITH HUSQVARNA
Martin Ruben Martin Ruben

GOLF EVENT IN SPAIN WITH HUSQVARNA

CASE United Influencers is proud to announce the continued success of our strategic partnership with Husqvarna. Most recently, we joined forces for the exclusive international launch of their latest robotic lawn mower, unveiled during a prestigious three-day event in Spain.

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INFLUENCER MARKETING IN GERMANY
Martin Ruben Martin Ruben

INFLUENCER MARKETING IN GERMANY

TRETORN, a classic Swedish brand known for sustainable footwear and outerwear, partnered with United Influencers in order to expand its presence in Germany.

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TURN INFLUENCER CONTENT INTO MEASURABLE SALES
Martin Ruben Martin Ruben

TURN INFLUENCER CONTENT INTO MEASURABLE SALES

United Influencers now offers Northfork, a shoppable content solution that connects influencer and recipe inspiration directly to pre-filled retailer carts. With Northfork, users move from inspiration to checkout in just a few clicks, creating a seamless and measurable path from content to conversion.

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