NEWS

Discover what’s new behind the scenes — from company updates and press releases to event highlights and milestones. Stay connected with what’s happening at United Influencers.

INFLUENCER MARKETING IN GERMANY
Martin Ruben Martin Ruben

INFLUENCER MARKETING IN GERMANY

Tretorn, the iconic Swedish brand known for sustainable footwear and outerwear, recently partnered with United Influencers to strengthen its presence in Germany. The campaign leveraged Instagram and influencer collaborations to drive brand awareness, engagement, and sales for Tretorn’s seasonal collections.

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TURN INFLUENCER CONTENT INTO MEASURABLE SALES
Martin Ruben Martin Ruben

TURN INFLUENCER CONTENT INTO MEASURABLE SALES

United Influencers now offers Northfork, a shoppable content solution that connects influencer and recipe inspiration directly to pre-filled retailer carts. With Northfork, users move from inspiration to checkout in just a few clicks, creating a seamless and measurable path from content to conversion.

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THIS YEARS COLLABORATIONS
Martin Ruben Martin Ruben

THIS YEARS COLLABORATIONS

2025 has been an exciting year for United Influencers, filled with collaborations that not only reached wide audiences but also created real engagement and value for both brands and creators.

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STAY AHEAD OF THE MEDIA LANDSCAPE
Martin Ruben Martin Ruben

STAY AHEAD OF THE MEDIA LANDSCAPE

Continuous monitoring of the digital ecosystem is essential to maintaining a strategic edge. By combining daily industry analysis with structured monthly reflections, we ensure our approach remains grounded in the latest research and market shifts.

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DECEMBER WRAPPED
Martin Ruben Martin Ruben

DECEMBER WRAPPED

Take a look at some of our featured partnerships from December!

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NOVEMBER WRAPPED
Martin Ruben Martin Ruben

NOVEMBER WRAPPED

A great month has passed, and impactful collaborations have been made. Watch some of them in this video!

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CHRISTMAS PARTY 2025
Martin Ruben Martin Ruben

CHRISTMAS PARTY 2025

Last week we gathered with our office neighbors DanAds for this year’s Christmas celebration.

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UI X VI-SKOGEN
Martin Ruben Martin Ruben

UI X VI-SKOGEN

The aid organization Vi-skogen is launching a strategic partnership with United Influencers to spread the message behind this year’s most meaningful Christmas gift.

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ELLE GALA 2025
Martin Ruben Martin Ruben

ELLE GALA 2025

The ELLE Gala of 2025 has arrived, marking the fourth consecutive year that Norway’s fashion and celebrity scene comes together for one of the most glamorous nights of the year.

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OKTOBER WRAPPED
Martin Ruben Martin Ruben

OKTOBER WRAPPED

November is here, and as we step into a new month, we’re taking a moment to look back at everything that made October special.

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WHY IS LOCATION ACCURACY IMPORTANT?
Martin Ruben Martin Ruben

WHY IS LOCATION ACCURACY IMPORTANT?

It may be tempting for influencers to spread their content across multiple countries to reach as many people as possible. However, when it comes to building strong and long-term brand collaborations, it’s often more effective to focus your audience geographically.

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UI X MYNTHON
Martin Ruben Martin Ruben

UI X MYNTHON

For the launch of Cloetta’s Mynthon Zip Mints, we selected four influencers whose profiles aligned perfectly with the product.

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SEPTEMBER COLLABORATIONS
Martin Ruben Martin Ruben

SEPTEMBER COLLABORATIONS

In September, we collaborated with influencers across Sweden, Norway, Denmark and Spain, here’s a look at some of the standout campaigns.

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UI X CANA CARE
Martin Ruben Martin Ruben

UI X CANA CARE

We partnered with Cana Care, a Nordic skincare brand known for its natural and problem-solving cosmetic products with high effectiveness, to identify and connect with the right influencers in Sweden and Norway.

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IMK STOCKHOLM
Martin Ruben Martin Ruben

IMK STOCKHOLM

We were proud to join Kolsquare’s very first Influence Marketing Klub in the Nordics at Soho House Stockholm, where our own Frida Nordqvist joined the panel to discuss the evolution of influencer marketing. An inspiring morning filled with insights and great conversations.

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KICK OFF 2025
Martin Ruben Martin Ruben

KICK OFF 2025

We had a wonderful kick-off filled with fun games, delicious food and lots of laughter. A great way to recharge together and set the tone for the season ahead!

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