UI X GORILLA GLUE COMPANY
United Influencers is guiding The Gorilla Glue Company in modernizing its digital strategy to better engage a new generation of DIYers and fixers in Norway. By shifting focus from traditional media to digital-first platforms, we ensure Gorilla’s products reach the right audience in the right way.
WHAT?
Gorilla aimed to expand awareness of its full range of adhesives in order to further strengthening its position as the number one choice in it’s category. The goal was to connect with both dedicated DIYers and occasional fixers through authentic, relatable content.
HOW?
We launched a digital strategy across Instagram and TikTok, leveraging influencer partnerships to showcase real-life applications of Gorilla products. Content was crafted to align with seasonal DIY trends, ensuring maximum relevance and engagement. Each video featured Gorilla’s tape and adhesives in action—whether fixing, building, or creating—highlighting their strength and reliability.
THE RESULT?
Gorilla has smoothly been able to shift from traditional media to a decent SoMe strategy with the aim of keeping and strengthening it’s position as the go-to brand for both seasoned handymen and occasional fixers. Through bold and engaging creative concepts, we continue to showcase DIY in the most unexpected ways.
AUTHOR
Lina Sallander
Influencer Researcher & Marketing Coordinator
United Influencers Sweden
lina@unitedinfluencers.se
FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway