UI X NATURSKYDDSFÖRENINGEN

Naturskyddsföreningen continues to explore the potential of influencer marketing together with United Influencers. Following the widely noted campaign about the dangers of PFAS, which featured engagement from Sara Wimmercranz and Ekotipset, two new campaigns have now been launched: “Operation Rädda Bina” and “Tusen taggar kan inte rädda igelkotten”.

The campaigns aim to support Naturskyddsföreningen’s efforts to preserve biodiversity, with a particular focus on highlighting the urgent threats facing Sweden’s wild bees and hedgehogs.

“We’ve partnered with profiles who have a genuine commitment and strong credibility in the areas of gardening, environment, and sustainability. The response has been fantastic, most of those we’ve contacted have shown great enthusiasm and a strong desire to contribute. It’s clear that these issues resonate with many, and by using our channels, we can not only raise funds but also spread awareness of a critical challenge that affects both the ecosystem and us humans”, says Jakob Wigselius, CEO of United Influencers.

INFLUENCER MARKETING AS A STRATEGIC CHANNEL FOR ENVIRONMENTAL AND CLIMATE ISSUES
Naturskyddsföreningen is currently exploring the use of influencer marketing as part of its strategy to reach more people and generate engagement around key environmental issues.

“Collaborating with influencers is one way for us to spread knowledge and engage people in the greatest environmental challenges of our time. Through credible profiles who share our passion, we can broaden our reach, inspire more people to take action, and at the same time raise crucial funds for our work”, says Sofia Fjellestad, Head of Marketing at Naturskyddsföreningen.

ABOUT NATURSKYDDSFÖRENINGEN
Naturskyddsföreningen is a democratic, non-partisan, and non-religious non-profit association dedicated to nature conservation and environmental protection. It is Sweden’s largest and most influential environmental organization. Since 1909, the association has played a vital role in saving endangered species such as the peregrine falcon, establishing nature reserves, and influencing key political decisions on climate and environmental matters.

AUTHOR
Lina Sallander
Influencer Researcher & Marketing Coordinator
lina@unitedinfluencers.se
United Influencers Sweden

FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway