UI X ANTICIMEX
We’re proud to be part of Anticimex major rebranding and creative campaign. As the influencer marketing partner, United Influencers led the PR activation, from identifying relevant creators through thorough research, to curating and sending out the thoughtful PR packages that resonated with the target audience.
Anticimex, experts in home inspections, moisture control, fire protection, food safety, and pest control, is now taking a new approach to its communication. To raise awareness about home care and potential risks in vacation homes, Anticimex is partnering with United Influencers to launch a creative PR campaign.
The campaign aims to educate and raise awareness about how to identify unusual odors in vacation homes, often a sign of hidden issues. In a unique twist, “bad” smells are presented in an exclusive way, as trendy perfumes. The press kit includes four scents capturing the smell of mold, pressure-treated wood, traces of mice, and house fungus.
Deliberately deviating from Anticimex’s established profile, the brand positions itself as a home expert, not just a pest control provider. The new visual identity strengthens the brand’s relevance in a broader context.
“For us at Anticimex, it’s important to communicate our message in a way that feels relatable and engaging. With influencer marketing, we can showcase our expertise more creatively and accessibly, while reaching the right audience where they are. Collaborating with relevant profiles helps us build trust and raise awareness on how to take care of your home in a smart and preventive way”, says My Edlund, PR Manager at Anticimex AB.
United Influencers is responsible for the campaign’s influencer strategy, aiming to strengthen brand presence and drive engagement. With a playful and creative tone, the content sparks interest and encourages deeper understanding of home care. The campaign drives digital interaction and spreads the message through trusted voices on social media.
“We look forward to elevating Anticimex in a new and creative way through influencer marketing. With unexpected contrasts, we convey an important message in a way that truly captures attention and engages. We’re very proud of the trust Anticimex has placed in us by making us part of this unique campaign”, says Frida Nordqvist, Senior Commercial Lead at United Influencers.
The collaboration marks a strategic step in modernizing Anticimex’s communication and reaching a broader audience through influencers and conceptual formats.
PROJECT LEAD
Frida Nordqvist
Senior Commercial Lead
+46 768 91 04 18
frida@unitedinfluencers.se
United Influencers Sweden
RESEARCHER & AUTHOR
Lina Sallander
Influencer Researcher & Marketing Coordinator
lina@unitedinfluencers.se
United Influencers Sweden
FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway