“10 YEARS OF PASSION FOR INFLUENCER MARKETING”

Felicia Östman, our Influencer Partnership Specialist at United Influencers, shares her invaluable lessons from over a decade of experience in the media industry, with 10 years dedicated to influencer marketing.

Felicia Östman

So, what have I actually learned?

After hundreds of campaigns – with both missteps and successes, a few insights have stuck with me:

Relationships are key!
The strongest campaigns are born from great collaboration between brand and creator, building the client relationship and understanding the brand before launch is everything.

Authenticity always wins
Followers want real, genuine stories, not polished ads. That’s when you earn the audience’s trust.

Results can be measured - and influenced.
When strategy meets creativity and data, that’s when the magic happens. Influencer marketing isn’t just “pretty content”, it’s conversions, brand lift, and measurable ROI.

Now I want to ask you!

Want to talk influencer marketing, social media, or how to build brands in a digital world? Get in touch, I’d love to meet you!

AUTHOR
Felicia Östman
Influencer Partnership Specialist
+46 700 50 17 70
felicia@unitedinfluencers.se
United Influencers Sweden

PUBLISHED BY
Lina Sallander
Influencer Researcher & Marketing Coordinator
lina@unitedinfluencers.se
United Influencers Sweden

FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway