GEN Z AS TARGET AUDIENCE
Why should Gen Z be included in your target audience strategy?
Young adults aren't just following trends, they’re setting them and the top brands are paying attention.
Reaching gen z isn’t just about short-term sales, it’s about long-term brand loyalty.
When young consumers engage with a brand early, it becomes part of their identity, shaping their preferences and even future nostalgia.
While older demographics may have greater purchasing power, it’s in youth that brand affinities are formed.
WHY GEN Z?
GEN Z SHAPES TRENDS They don’t just follow trends; they create them. From fashion to tech, what they embrace today influences the mainstream tomorrow.
GEN Z DRIVES VIRALITY No generation is more fluent in digital culture. Their ability to make content go viral on TikTok, Instagram, and beyond means brand exposure like never before.
GEN Z VALUES AUTHENTICITY They gravitate toward brands that are transparent, socially conscious, and engaging. Winning their trust means building a community, not just selling a product.
GEN Z INFLUENCES OLDER GENERATIONS Their preferences impact millennials, Gen X, and even boomers. Their parents and older siblings often adopt their digital habits and brand choices.
GEN Z IS THE FUTURE OF SPENDING Their purchasing power is rapidly growing, and their loyalty to brands they connect with early can last a lifetime.
Early engagement builds loyalty, boosts word-of-mouth, and keeps brands relevant in a fast-changing market.
AUTHOR
Lina Sallander
Influencer Researcher & Marketing Coordinator
United Influencers Sweden
lina@unitedinfluencers.se
FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway