TAILORED INFLUENCER MARKETING FOR FUTURE-FORWARD BRANDS

Media agencies and in-house marketing departments are expected to offer everything, but it’s not always possible to be an expert in every channel. Influencer marketing is one of the fastest-evolving fields, with constantly changing formats, platforms, and creators to navigate. According to IRM, investments in social media increased by 18% in 2024, and influencer marketing now represents a significant share of the digital media mix.

STRATEGIC PARTNER FOR INFLUENCER MARKETING
When the specialist skills needed to navigate influencer marketing aren’t available in-house, external partners can bring valuable expertise. United Influencers has extensive experience supporting both companies and agencies with everything from UGC and ambassador programs to strategic partnerships with micro and macro influencers. With a clear focus on structure, matching, and results, we help create effective and relevant campaigns on social media.

“We see ourselves more as a colleague than a supplier. For agencies and marketing teams looking to strengthen their presence in influencer marketing, we’re a natural partner - offering expertise, networks, and creative thinking that complements your team”, says Frida Nordqvist, Senior Commercial Lead at United Influencers.

“After over a decade in the industry, I’ve seen influencer marketing evolve from one-off collaborations into a natural part of the strategic media plan. Many of our clients find it challenging to identify the right profiles, conduct the in-depth research required, manage projects, and simultaneously handle everything from strategy to performance marketing - all while ensuring content aligns with the brief”, explains Felicia Östman, Influencer Marketing Specialist at United Influencers.

CASE 1: IN-HOUSE CAMPAIGN
United Influencers partnered with Anticimex for their creative campaign, leading the PR activation from influencer selection to the production and delivery of customized PR packages. The campaign aimed to boost brand visibility and raise awareness about hidden odors in the home, while also reaching a wider audience. With influencers and PR kits as part of the strategy, credible voices on social media amplified the campaign’s impact. Combined with events, press releases, and TV coverage, influencer marketing provided reach and social proof - a strategic step towards a more modern communication approach for Anticimex.

CASE 2: THE AGENCY’S EXTENDED ARM
In collaboration with the Danish agency Represented, United Influencers has served as an extended arm in several influencer-driven campaigns aimed at highlighting products in the Swedish and Norwegian markets, mainly via Meta. By carefully selecting profiles with the right engagement and reach, we create content that strengthens brand presence and market position in a relevant and effective way.

Need a reliable Nordic influencer agency that understands strategy, concepts, and creativity? Get in touch with United Influencers, we’re the team that’s happy to support you wherever you need it.

AUTHOR
Lina Sallander
Influencer Researcher & Marketing Coordinator
lina@unitedinfluencers.se
United Influencers Sweden

FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway