Felicia Östman, our Influencer Partnership Specialist at United Influencers, shares her invaluable lessons from over a decade of experience in the media industry, with 10 years dedicated to influencer marketing.

For Frölunda Torg’s spring campaign, we brought shopping to life through laughter, spontaneity and creativity. Together with Johan Södermalm as the ultimate “Yes Man”, we turned everyday shopping into an engaging adventure.

Here’s a quick breakdown of how Instagram and TikTok differ in purpose, audience behavior and content strategy.

United Influencers is guiding The Gorilla Glue Company in modernizing its digital strategy to better engage a new generation of DIYers and fixers in Norway. By shifting focus from traditional media to digital-first platforms, we ensure Gorilla’s products reach the right audience in the right way.

United Influencers conducted in-depth research and strategic matchmaking to connect Eurosko Gruppen with the most impactful influencers, ensuring a dynamic and highly targeted campaign

We know that influencer marketing works, but with the right insights, it can work even better. That’s why we’re offering Nepa Influencer Campaign Evaluation, a data-driven way to measure and maximize your campaign’s impact.

Why should you include UGC creators in your media mix?

On March 6, ELLE Norway and Feminvest hosted the FEARLESS Conference 2025 in Oslo, uniting women from across the Nordics for a day of insights, learning and networking.

Great discussions at industry meetup in Stockholm with Influencereffect.se! Emma Appelberg and Lina Sallander had the chance to connect with industry peers and dive into key topics shaping influencer marketing today.

We kicked off 2025 with an unforgettable two-day event in Stockholm alongside the fantastic ELLE Norway team!

During Way Out West 2024, Storytel partnered with the festival to offer visitors a unique audio experience. Together, Storytel launched an Original series featuring five episodes highlighting key moments in the careers of some of the year’s artists - Benjamin Ingrosso, Sarah Klang, André 3000 and Fred Again. The series was released on May 31, 2024, giving music lovers an immersive storytelling experience.

On September 19th, 2024, ICC introduced an updated version of its rules for advertising and marketing communication. But how do these new regulations impact real-world practices?

UGC influencers are key in building brand trust through authentic content. However, when used wrongly by some dropshipping companies, they can unintentionally promote products that may not meet safety standards or ethical practices.

TikTok isn’t just about dance trends, it’s where brands like yours can build real connections with audiences, especially the notoriously hard-to-engage Gen Z and Millennials. With over 1 billion users, it’s a playground for creativity, authenticity and high engagement.

United Influencers has been an established player in influencer marketing since 2015 and is now strengthening its team with three new additions: Lina Sallander as Influencer Researcher & Marketing Coordinator, and Emma Appelberg and Felicia Östman as Influencer Partnership Specialists.

What an evening we had at the ELLE Summerparty in Oslo last week  Well done team ELLE Norway and a huge thanks to all visitors, sponsors and staff who really made this event something to remember!