WHY TIKTOK?

TikTok isn’t just about dance trends…

Kaeli Abdi, Dr. Tracy Ghattas and Isa Östling.

…it’s where brands like yours can build real connections with audiences, especially the notoriously hard-to-engage Gen Z and Millennials. With over 1 billion users, it’s a playground for creativity, authenticity and high engagement.

This was on full display at the TikTok Creator Awards 2024! The event, held in London, celebrated Sweden’s most influential creators alongside talent from Norway, Denmark the UK and Ireland. The winners, voted by the Swedish TikTok community, are redefining creativity and making a real impact:

Creator of the Year: Isa Östling Engaging audiences with authenticity and courage while sharing her trans journey.

Rising Star of the Year: Laila Warsame Inspiring women to lead healthy, active lives with fitness tips and entrepreneurial insights.

Video of the Year: Kaeli Abdi Entertaining and educating about Sweden’s National Day.

Voice of Change: Dr. Tracy Ghattas Simplifying health, body and medical topics with inclusivity.

High-Quality Content Creator: Sporttouchen Revolutionizing sports content with exclusive news, interviews, and BTS moments.

Breakthrough Artist: Luciano Using TikTok to catapult his music career and build a loyal fanbase.

At United Influencers, we see this as proof of TikTok’s power to elevate voices and drive meaningful engagement. And we don’t stop at TikTok! We work across all platforms, TV, radio, podcasts, SoMe like Twitch, Instagram and more. Whatever the medium, we create campaigns that resonate and deliver.

For more information:

Jakob Wigselius

CEO Scandinavia

jakob@unitedinfluencers.se

United Influencers // ELLE Norway