UI X STORYTEL X WAYOUTWEST
During Way Out West 2024, Storytel partnered with the festival to offer visitors a unique audio experience.
Together, Storytel launched an Original series featuring five episodes highlighting key moments in the careers of some of the year’s artists - Benjamin Ingrosso, Sarah Klang, André 3000 and Fred Again. The series was released on May 31, 2024, giving music lovers an immersive storytelling experience.
At the festival, Storytel transformed an unexpected place - the portable toilets - into a positive storytelling experience, proving that audio stories can enhance even the most unexpected moments.
United Influencers handpicked five influencers who resonated with the target audience Gen Z - trendy, cool, book-loving festivalgoers. The influencer campaign ran on Instagram and TikTok, featuring engaging content that spotlighted the series and the unique festival activation. Additionally, influencers hosted giveaways, offering festival tickets and exclusive VIP experiences to further amplify reach and engagement.
Here’s a glimpse of some of the standout content from the campaign!
Author
Lina Sallander
Influencer Researcher & Marketing Coordinator
United Influencers Sweden
lina@unitedinfluencers.se
For more information:
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway