KICK OFF WITH ELLE NORWAY

We kicked off 2025 with an unforgettable two-day event in Stockholm alongside the fantastic ELLE Norway team!

The festivities began with a cozy gathering over delicious bowls from Lulu Poké & Sushi Bar, sharing a great lunch together. After a quick hotel check-in and outfit refresh, the ELLE team returned to our office for a recap of the past year - reflecting on the incredible events, campaigns, and achievements of both ELLE and United Influencers. Naturally, we couldn’t resist treating ourselves to some iconic Swedish fika from the renowned Lillebrors bageri, pairing their legendary buns with a glass of bubbly.

What ELLE didn’t know was that we had a surprise in store - a wine tasting led by the charismatic expert Jozo Glavas! We explored the world of white and sparkling wines, diving into the classic Italy vs. France debate.

To wrap up the kick-off in style, we gathered for a memorable dinner at Asian Post Office, enjoying amazing food, laughter, and great company - all around one table.

On the second day, we spent time at Fotografiska in Stockholm, exploring the exhibitions and had a delicious lunch together.

We are so incredibly grateful to collaborate with such a strong, talented and inspiring group of people who continuously bring creativity and dedication to everything they do. Their hard work and innovation make every project exciting, and we couldn’t ask for a better team to share this journey with.

Now, we’re more excited than ever for the year ahead and ready to kick things off! Next year, we’re taking the kick-off to Oslo – and we can’t wait!

Thank you to everyone involved!

Author
Lina Sallander
Influencer Researcher & Marketing Coordinator
United Influencers Sweden
lina@unitedinfluencers.se

For more information
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway

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