IMK STOCKHOLM
We were proud to join Kolsquare’s very first Influence Marketing Klub (IMK) in the Nordics at Soho House Stockholm, where our own Frida Nordqvist joined the panel to discuss the evolution of influencer marketing. An inspiring morning filled with insights, connections, and great conversations.
Frida (United Influencers), Wicki (Boozt), Kim (Caia), Mario (Gigapay).
We recently had the pleasure of attending Kolsquare’s very first Influence Marketing Klub in the Nordics, hosted at Soho House Stockholm in partnership with Gigapay. The event brought together professionals from across the industry to share insights and discuss the evolution of influencer marketing in our region.
Our very own Frida Nordqvist joined the panel to talk about how influencer marketing is developing in the Nordics, and it was inspiring to connect with so many familiar and new faces in the field.
The panel covered a wide range of discussions, including:
Which platforms are up-and-coming in Sweden
Working with agencies vs. influencers directly
Showing children on social media or not
Pricing strategies and what to consider when setting rates
Affiliate vs. sponsored posts, and the decline of PR giftings
The role of AI in influencer marketing, from content creation to data analysis
Predictions for 2026 and the biggest trends to watch, including the rise of creative strategists
For those unfamiliar with Kolsquare, their Influencer Marketing Platform combines cutting-edge data and technology with a simple and intuitive UX/UI.
The platform helps brands drive awareness and ROI by identifying the right creators, tracking performance, and providing insights for impactful collaborations. With API connections to all major social platforms, Kolsquare delivers transparent first-party data for precise influencer selection and campaign optimization. From nano to macro creators, across 180 countries, new influencers are added every single day.
We at United Influencers use Kolsquare to identify influencers and access the data that allows us to build strong, authentic, and measurable partnerships.
A big thank you to Kolsquare, Gigapay, and everyone involved for making this inspiring morning possible.
AUTHOR
Lina Sallander
Influencer Researcher & Marketing Coordinator
lina@unitedinfluencers.se
United Influencers Sweden
FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway