The aid organization Vi-skogen is launching a strategic partnership with United Influencers to spread the message behind this year’s most meaningful Christmas gift.

*In picture: Metrine Wanjala, a Vi-skogen farmer from Kenya.*
*Photo by: Eyeris Communication.*

A Christmas gift that can’t be wrapped, but plants hope
Trees improve soil fertility and secure food supplies, while also capturing carbon dioxide, protecting biodiversity, and restoring ecosystems. Vi-skogen works with sustainable farming and tree planting in East Africa. Through agroforestry, a method where trees are planted alongside crops, the organization combats poverty, improves living conditions for small-scale farmers, and strengthens resilience against climate change.

“The campaign aims to inspire the public to give trees as Christmas gifts, a meaningful gesture that makes a difference for both people and the planet. We hope to encourage more people to contribute to sustainable development and show that the most valuable gift isn’t material, but something that grows, gives back for generations, and truly makes an impact”

— Yasmina Ganse, Head of Communications at Vi-skogen

Therese Lindgren leads the campaign
The partnership, which is part of Vi-skogen’s annual Christmas fundraiser, features Therese Lindgren alongside a carefully selected group of creators who share the same commitment to sustainability. United Influencers is responsible for the campaign’s influencer marketing, which will be activated on TikTok and Instagram, focusing on inspiring and educational content. The goal is to highlight Vi-skogen’s work, its impact, and how easy it is to contribute by planting trees. The campaign runs throughout November and December 2025.

“Influencer marketing is a powerful tool to drive engagement and create real impact. We know how effective this channel can be when used strategically and with genuine purpose. Through this collaboration, we want to show how digital voices can contribute to lasting change and inspire more people to take part in something that truly matters”

— Emma Appelberg, who is leading the campaign together with Vi-skogen.

About Vi-Skogen
Vi-skogen is a Swedish aid organization that plants trees in Kenya, Uganda, and Tanzania, three countries heavily affected by deforestation and its devastating consequences for both people and nature.

Give a tree this Christmas
It’s easy to contribute, give a tree and plant hope:
https://www.viskogen.se/gava/ge-en-gava/

UI X VI-SKOGEN

ELLE GALA 2025