UI X HAWAIIAN TROPIC

PR TRIP. In collaboration with Hawaiian Tropic, we set out to highlight the importance of sun protection while showcasing the brand’s premium skincare products in Sweden and Denmark.

We partnered with two creators whose personal brands perfectly aligned with Hawaiian Tropic’s values of sun care, lifestyle and wellbeing. They were invited on an inspiring trip to Estepona, Spain, where they had the opportunity to experience the products in an authentic setting and share their own perspective on the importance of sun protection.

The creators produced engaging content both before, during and after the trip, spanning reels, stories, and lifestyle imagery, which allowed followers to join the journey and connect with the brand in a more personal way. The storytelling combined aspiration with education, highlighting how Hawaiian Tropic seamlessly fits into everyday routines, from relaxing beach days to active summer adventures, all while underscoring the essential value of sun protection.

The campaign generated strong engagement and positive sentiment across both the Swedish and Danish markets, successfully reinforcing Hawaiian Tropic’s position as a trusted and desirable summer skincare brand with a clear mission: making sun protection both effortless and inspiring.

AUTHOR
Lina Sallander
Influencer Researcher & Marketing Coordinator
lina@unitedinfluencers.se
United Influencers Sweden

FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway