United Influencers is proud to announce the continued success of our strategic partnership with Husqvarna. Most recently, we joined forces for the exclusive international launch of their latest robotic lawn mower, unveiled during a prestigious three-day event in Spain.

The gathering brought together top-tier creators from across Europe to celebrate the intersection of innovation, technology and the future of smart outdoor living. For this specific campaign, the focus was on the synergy between cutting-edge robotics and individuals who embody high performance and professional excellence.

MISSION: FINDING CREATORS OF OUTDOOR TECH
United Influencers was tasked with identifying a curated group of Swedish creators who represent reliability, prestige and a drive for perfection. The objective was to bridge the gap between robotic innovation and the mindset of high-achievers.

The campaign highlighted the mower’s core attributes, prestige, superior function and peak performance, by drawing parallels to fields where precision is non-negotiable, whether on the football pitch, the golf course, or other grass sport arenas.

Our selected Swedish delegation represented a diverse mix of high-performing profiles:
Liam Kalevi (Content Creator & Fitness Enthusiast)
Carin Da Silva (Professional Dancer & Athlete)
Erik Berg (Former Professional Footballer)
My Leander (Professional Golfer)
Johan Jureskog (Renowned chef and high-performer)

GOLF AND WELLNESS
The event was hosted at the world-renowned Camiral Golf & Wellness, the future host of the 2031 Ryder Cup. This setting was no coincidence; surrounded by championship golf courses that require meticulous maintenance, the venue perfectly mirrored Husqvarna’s commitment to precision and professional-grade performance.

The Swedish creators joined over 50 influencers from across Europe for an immersive experience, testing the mowers in a setting that demands the same level of excellence as an elite athlete.

REEL BY LIAM KALEVI

FOUR YEARS OF STRATEGIC SYNERGY
2026 marks the fourth consecutive year that United Influencers has served as Husqvarna’s strategic partner in influencer marketing. This year’s campaign was unique in its focus on the "High-Performance" DNA of the product.

“Husqvarna is a brand synonymous with quality and forward-thinking engineering. For this launch, we wanted to bridge the gap between robotic innovation and the mindset of a sports professional. We looked for creators who are not just credible, but who truly value performance and reliability in their own lives. Combining sports profiles with robotic lawn care allowed us to communicate Husqvarna’s premium functionality in a completely new, high-energy context”, says Frida Nordqvist, Senior Commercial Lead at United Influencers.

TECH X SPORT
From Husqvarna’s perspective, the association with sports-oriented voices is a strategic move to highlight the mower’s role in elite outdoor maintenance:

“This launch represents a pivotal step toward smarter, more sustainable, and high-performing lawn care. By partnering with athletic and reliable voices through United Influencers, we can authentically demonstrate that our mowers share the same values as the sports world: precision, prestige, and results that you can count on”, says Karolina Zenk, Marketing Manager Scandinavia at Husqvarna.

ABOUT HUSQVARNA
Husqvarna Group is a global leader in innovative solutions for managing forests, parks, and gardens, as well as equipment for the construction industry. The Group continues to set the standards for intelligent outdoor technology.

As Husqvarna continues to shape the future of the industry, United Influencers is proud to stand alongside the brand, amplifying its message, strengthening its athletic associations and contributing to its global impact.

GOLF EVENT IN SPAIN WITH HUSQVARNA

AFTER WORK: AFTER SKI

VALENTINES DAY 2026