United Influencers was part of the commercial partnership team behind the official music video for the reimagined 2026 version of Sweden’s iconic 1994 World Cup anthem “När vi gräver guld i USA”, produced by Warner Music. This song unites Sweden’s music heritage, football culture and social-first storytelling, resulting in a cross-generational collaboration that transforms a defining sports moment into a contemporary cultural activation.

Few songs are as closely tied to Swedish football culture as "När vi gräver guld i USA", originally released ahead of the 1994 World Cup in the United States, where Sweden won bronze and defined a generation of summer memories.

More than 30 years later, the song returns in a new version, reinterpreted by the next generation: Julia Glenmark, Kid Eriksson and Simon Strömstedt, the children of the original GES members, together with the renowned group Tjuvjakt, bringing a modern layer of rap and social-first storytelling into a piece of Swedish music history.

United Influencers played an important part in the partnership integration in the official music video, developed in close collaboration with Warner Music Sweden. Featured in the music video is Cloetta’s iconic Superbrand Gott&Blandat.

The activation also connects to a broader cultural moment, as Sweden’s current national team campaign adds new energy to the narrative. Following Sweden’s first win in the tournament, interest around football content, fan culture and related music moments has amplified further across social platforms.

We are happy and proud to have brought these partners together for this music video. This iconic song carries big cultural momentum, making the Swedish candy Gott&Blandat an absolute given in a project honoring Swedish football heritage. It’s that one staple product that has always been right there on the coffee table during unforgettable TV moments with friends and family. "Being a part of this partnership and watching it all come together has been an absolute highlight", says Frida, Senior Commercial Lead at United Influencers.

Isac Aspberg, Brand Partnership Manager at Warner Music, adds:
“What makes this record special is the way it connects generations. A legendary song is being reinterpreted by the next wave of artists and amplified through modern creator culture, turning it into a shared cultural moment”.

WATCH THE MUSIC VIDEO HERE

INFLUENCER MARKETING MEETS MUSIC IN CULTURAL MOMENTUM

SUMMER PARTY 2026