Stockholm, September 4, 2026. What happens when some of Sweden’s most well-known profiles leave social media behind for an analogue challenge on two wheels? The answer is Tandem Talents, a new spectacular tandem bike race organized by United Influencers.

We are bringing together 30 well-known influencers, creators and media personalities to participate in a unique team challenge where collaboration is more important than individual performance. The participants will be divided into five teams and will make their way together from Nyköping to Stockholm on tandem bikes.

Recent research shows that the average adult spends more than seven hours a day in front of digital devices, making it increasingly important to consciously take a break from screens. With Tandem Talents, we want to highlight the importance of physical activity and real-life interactions as part of a healthy lifestyle and increased well-being.

“Tandem Talents is about doing something unexpected together. Cycling tandem from Nyköping to Stockholm requires both physical endurance and strong coordination between the participants, making the competition just as entertaining as it is challenging”, says Jakob Wigselius, CEO of United Influencers. “Furthermore, it feels especially exciting to create a completely analogue challenge where physical movement and real-life interactions are at the center, together with creators who we are otherwise used to seeing in digital formats”.

Tandem Talents is more than a cycling race. It is an experience that puts communication, team spirit and endurance to the test while creating entertainment and content for a broad audience. Along the journey, the teams will face various challenges and activities where creativity, strategy and collaboration will be crucial in determining who collects the most points and reaches the finish line in Stockholm first.

“We work daily with some of Sweden’s most prominent profiles and advertisers. Tandem Talents is a way to bring these together in a format that engages and entertains the audience, while providing a unique opportunity for our commercial partners to position themselves in a relevant and playful context. The combination of competition, collaboration and strong personalities who have a direct connection to their audience makes this a truly unique concept”, says Hannah Bahri, Project Manager at United Influencers.

The event will be documented continuously through the participants own channels as well as through content produced by United Influencers. The goal is to create one of the year’s most engaging creator-led challenges on social media.

UNITED INFLUENCERS LAUNCHES TANDEM TALENTS!

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