REACHING NORWEGIAN AUDIENCES

Finding the right profiles in Norway can be more challenging than in other countries, but at United Influencers we have solid experience navigating this market. With deep market knowledge, strong networks and proven expertise across the Nordics, we help brands connect with Norwegian followers in an authentic and impactful way.

United Influencers is one of the leading influencer agencies in the Nordics, headquartered in Stockholm. With strong experience across the Nordic market, we create collaborations that make a real impact. While many brands find Norway challenging due to fewer influencers and a dominance of big sports profiles, we see it as a strength. With our presence in Oslo and operations including ELLE Norge, we know the market, have the network, and help brands reach Norwegian audiences in a relevant and engaging way.

We don’t work with influencers in-house. We offer all influencers. We conduct thorough research for each campaign to find creators that match target audiences, KPIs, and client needs, using data such as engagement rate, location accuracy, and profile credibility. The result is strong campaigns where the right profiles meet the right brands.

Over the years, we’ve helped several brands establish themselves in Norway. For example, Gorilla Glue Company modernized its digital strategy and shifted focus to Instagram and TikTok, building reach and trust through local influencers. Eurosko engaged audiences with authentic UGC by collaborating with micro- and mid-size influencers, boosting brand awareness and customer connections across social media, newsletters, and in-store displays. Florea inspired Norwegian women aged 30-60 with carefully matched profiles, positioning the brand as modern and trusted.

Other brands we’ve supported in Norway include WhatIBuy, Rabble, Pampers, and Kallos Cosmetics. Through tailored strategies, from UGC to larger influencers, we help brands achieve their goals, strengthen their presence, and build lasting relationships with their audiences.

Success in Norway demands local insight, strong networks, and a strategic approach. At United Influencers, we combine years of experience with on-the-ground knowledge, using tools like Kolsquare and our own research to ensure every campaign connects with the right voices. If your goal is to reach and engage Norwegian audiences, we’d be glad to support you.

AUTHOR
Lina Sallander
Influencer Researcher & Marketing Coordinator
lina@unitedinfluencers.se
United Influencers Sweden

FOR MORE INFORMATION
Jakob Wigselius
CEO Scandinavia
jakob@unitedinfluencers.se
United Influencers // ELLE Norway