TRETORN
TRETORN
TRETORN
TRETORN
TRETORN
TRETORN
Tretorn’s Influencer Marketing Success in the UK, Netherlands, and Germany
ABOUT THE PROJECT
Tretorn, a classic Swedish brand known for sustainable footwear and outerwear, partnered with United Influencers to expand its presence in the UK, Netherlands, and Germany.
The campaign focused on Instagram and Instagram Stories to increase brand awareness, engagement, and, further down the funnel, sales.
OBJECTIVES
INCREASE BRAND AWARENESS
Introduce Tretorn’s sustainable and fashionable products to new markets.
BOOST ENGAGEMENT
Drive interactions on Instagram, particularly among fashion-conscious millennials and Gen Z.
DRIVE TRAFFIC AND SALES
Encourage online purchases, particularly for the new seasonal collections.
STRATEGY
United Influencers crafted a cross-market strategy targeting influencers in the UK, Netherlands, and Germany.
The approach included:
INFLUENCER RESEARCH & COLLECTION
A mix of macro and mid-size influencers with strong engagement, aligned with Tretorn’s values of sustainability and Scandinavian minimalistic style.
CONTENT CREATION
Authentic posts on Instagram feeds and Stories, showcasing Tretorn products in everyday and outdoor settings.
CAMPAIGN TIMING
Focused on seasonal launches, aligning posts with new product drops.
PERFORMANCE MARKETING
Ensuring maximum effect of the content by strategically boosting it using Meta Ads Manager.
EXECUTION
INFLUENCER BRIEFING
Detailed product samples and campaign guidelines were provided.
CONTENT MONOTORING
Tracking of campaign performance, ensuring influencers adhered to guidelines while maintaining creative freedom.
ENGAGEMENT
Active monitoring and community engagement through Instagram Reels, Stories, and product links.