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Influencer marketing

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Influencer marketing is about using people with large influence on social media and other digital platforms to create advertisements on behalf of a brand.
This can be influencers producing creative ads for brands and publishing these in their own channels, or when advertisers use the influencer's brand, content or presence in their own marketing efforts. People value the opinion of other people they like and trust, which makes influencer marketing an effective and trustworthy way of communicating with your target group. People trust people over brands - always!

Learn more about influencer marketing in our newsfeed.
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