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Social responsibility in influencer marketing

What social responsibility do influencers and brands have in commercial partnerships? Is it the influencer’s responsibility to know what they are promoting, the consumer’s responsibility to be wary to the advertisements - or the brand’s responsibility to provide products and services that keep what they promise? Influencers are commercially, a gold mine; big influence, aspiration and trust within their target group. Clever content creators, with everything from a couple of thousand to several million followers consuming their content. We have gathered some helpful advice for how both influencers and brands can be more conscious of their social responsibility when running influencer campaigns. Defining your moral and ethics as an influencer With power comes responsibility and as an influencer you have to follow the law of marketing. You also have the responsibility to make sure you have a sense of moral and ethics when introducing a brand to your audience. How does the content you post influence the people on the other side of the screen? Are you aware of the values and moral actions of your commercial partner? Are these a good fit with your own values and what you want to communicate to the world? Can you support the…
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6 important tools to measure influencer marketing

Measuring influencer marketing is easy. Learn about the tools and methods used by United Influencer’s campaign team Decide on the right campaign goals The entire concept and planning before the influencers starts to create content, is built around what you want to accomplish. The same goes for tracking, optimizing, analyzing…
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Social responsibility in influencer marketing

What social responsibility do influencers and brands have in commercial partnerships? Is it the influencer’s responsibility to know what they are promoting, the consumer’s responsibility to be wary to the advertisements - or the brand’s responsibility to provide products and services that keep what they promise? Influencers are commercially, a…
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