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Social responsibility in influencer marketing

What social responsibility do influencers and brands have in commercial partnerships? Is it the influencer’s responsibility to know what they are promoting, the consumer’s responsibility to be wary to the advertisements - or the brand’s responsibility to provide products and services that keep what they promise? Influencers are commercially, a gold mine; big influence, aspiration and trust within their target group. Clever content creators, with everything from a couple of thousand to several million followers consuming their content. We have gathered some helpful advice for how both influencers and brands can be more conscious of their social responsibility when running influencer campaigns. Defining your moral and ethics as an influencer With power comes responsibility and as an influencer you have to follow the law of marketing. You also have the responsibility to make sure you have a sense of moral and ethics when introducing a brand to your audience. How does the content you post influence the people on the other side of the screen? Are you aware of the values and moral actions of your commercial partner? Are these a good fit with your own values and what you want to communicate to the world? Can you support the…
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Social responsibility in influencer marketing

What social responsibility do influencers and brands have in commercial partnerships? Is it the influencer’s responsibility to know what they are promoting, the consumer’s responsibility to be wary to the advertisements - or the brand’s responsibility to provide products and services that keep what they promise? Influencers are commercially, a…
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5 Influencer Marketing trends to look out for in 2019

What will be the most popular channels and where should you put your money? Let’s take a look at what the Influencer Marketing experts have to say about the upcoming year. Influencer Marketing will be more data focused “Data” has to be one of the biggest buzzwords of 2018, and…
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