The customer wanted to put focus on the fact that smartphones aren’t made for small children. Xplora is a smartwatch made to be kids’ first mobile phone. They wanted to spread awareness around their product and to get children in activity through their #GoPlay campaign.
A long term partnership with influencer Kathrine Sørland as “the face of Xplora” throughout all of 2018. We have developed a deal where the influencer does some press and PR, regularly posts to her social media and participates on a few events. The focus of the partnership is long term branding and to bring forward safe communication for active children.
The partnership started in April 2018. So far the customer has seen a sales increase of 50%.