SISTERHOOD BY CHANGE
To build a big community of women and create high engagement in social media.
To put self-esteem on the agenda. Developed a concept where five influencers got together to speak about their own relationship with their body. The concept was highly successful, and got launched internationally.
The campaign generated big media coverage and got a lot of attention and engagement on social media.
The concept was taken internationally and is still in use by Change.
Around 300k engagements and video views in total