Nordisk Film wanted to raise awareness towards the new movie, A simple Favor. They also set a goal to reach 50 registered guests to the premiere of the film.
UI put two influencers in the campaign. Each of them put up blog posts, posted Instagram Stories and shared a blog post on their Facebook page. The influencers both published a trailer for the movie on blog and Instagram Story, alongside an invitation to their followers to join them to go watch the exclusive premiere with them. On the day of the premiere, the influencers posted a Instagram Story from the event, marked with the film’s hashtags to highlight and document the premiere.
28 580 uniquely reached through
61 690 uniquely reached organically via Instagram feed
28 285 uniquely reached organically via Instagram Story
Registration had to be closed down in record time- within 24 hours, Nordisk Film had reached over 400 registrations.