Generate traffic to online store and generate sales through inspirational fashion content.
INFLUENCER IN THE CAMPAIGN
Sophie is one of our first influencers that comes to mind when we think of fashion collabs. Fashion is a big part of Sophie’s content, and her followers always ask what she is wearing and where to buy it. Therefore she was a natural match for NA-KD, who wanted to push sales through their online store for the spring season.
For best possible effect, it is crucial that the influencer get as much creative freedom as possible, and that is exactly what Sophie got. She choose freely among the items she wanted to promote, which made the content genuine, on brand and very sellable, especially because the content was created in New York. The various items were promoted through creative photos and videos on her Instagram and in Instastories with swipe ups.
For this collaboration, Sophie had one of the highest sales in Norway.
She had over 200 transactions and each of the orders had at least 900SEK in value.