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Kremmerhuset wanted to activate an influencer to increase product knowledge and draw traffic to both their web shop and physical shops.


UI identified Caroline Berg Eriksen as the perfect ambassador match for this mission. Caroline has great taste in interior, with a clear and polished style. She has also been a long term customer and fan of the store. She reaches a broad audience which are a good match with Kremmerhuset’s target audience.



The concept revolved around Caroline choosing her own interior favorites for spring, fall and Christmas 2019. These pieces were added to a custom campaign site on kremmerhuset.no. She created neat and inspiring styling images with the chosen items in her own home, before she shared them through a handfull of blog posts, Instagram posts and Instagram Stories. The posts had links attached to them, which led to the campaign site where her followers could view and shop from her favorites. The campaign was also supported by Facebook- and Instagram advertisements for optimal reach.