The client wanted to accomplish high reach for the Jotex brand, with help from brand exposure on the influencer Therese Lindgren’s social media channels. Another important part of this campaign was to get new customers. An influencer activation was anticipated to create 80% brand development, 20% conversion.
Expected KPI’s: High reach and traffic to Jotex’ website. Jotex’ message in this campaign: To create value for money, in other words to spread the message that good quality and great design doesn’t have to be expensive. To inform the target group that Jotex is an including family brand that has something to offer everyone. Jotex is meant for those who mend to create a personal and beautiful home.
Therese Lindgren got to create her own personal content, promoting Jotex’ different interior designs. The social media plan included 1 blog post, 1 youtube video, 1 Instagram Story and 2 Instagram posts. Therese’s material was also exposed on Jotex’s own social media channels.
The total reach on Therese Lindgrens channels got to 1.3 M views, of which 591k were unique views.
The total traffic directed to Jotex website was 8.9k and the total engagement of the Therese Lindgren Campaign got to 106 k.
Statistics on Jotex own Youtube channel:11k + 9k in views