Contribute to increased awareness of ordering flowers online.
INFLUENCES IN THE CAMPAIGN
Caroline Berg Eriksen
Flowers is a newer product category in influencer marketing, which was very exciting for us to embark on, in collaboration with RED Performance. For this December and February campaign, we selected Caroline Berg Eriksen for her gorgeous visual expression and because she loves flowers, something all her followers know. This is something she often talks about and shares in her channels, so it couldn’t have been a more natural fit.
Caroline was sent selected bouquets from Interflora, which she took beautiful and inspirational photos with for her blog, Instagram and Instastories. There she encouraged her readers and followers to order gorgeous bouquets for Christmas, Mother’s Day and Valentine’s Day with her unique discount code, with great success!
Several hundred online orders directly from the collaboration.
Over 440,000 reached through Caroline’s blog, Instagram and Instastory.
* Number of people reached does not exclude double coverage across channels.