Contribute to increased brand knowledge for ice and their product “Data Frihet”, in addition to generating new subscriptions within a new and younger target group.
INFLUENCERS IN THE CAMPAIGN
Sophie Elise, Camilla Lorentzen, Julie Dullum, Fetisha Williams, Tina Wangberg og Sami Hassan.
UI chose influencers primarily from UI YOUTH, which consists of young micro influencers, in addition to Sophie Elise which is perfect for generating traffic and leads. We produced beautiful video content with the YOUTH influencers, which were used both in ice’s channels and in the influencers channels. The influencers posted content to their blog, in Instagram posts and in Instagram Stories in July/August 2019.
The focus of the campaign was on the service “Data Frihet” and what this deal meant for each influencer. Working as an influencer requires a large data package, and they got creative space to communicate this in their own way through creative images and videos. We also developed a custom campaign site together with ice to preserve the ice/YOUTH universe we created.
This was a new and unique campaign for UI and for ice – a risk we decided to take, which ended up being a great success!