Dreams wanted to increase knowledge- and generate downloads for their savings app, which helps clients save money to reach their dreams.
This resulted in a long term collaboration between Dreams and UI, which includes the activation of more than ten Norwegian influencers, amongst; Caroline Berg Eriksen, Lene Orvik, Kristina Andersen og Ida Tabak.
When a product, in this case an application, is to be introduced to a new audience through influencers, it is crucial that the influencers get to communicate the message in their own language. The introduction of Dreams included great creative freedom and the influencers used their own personal experiences in the communication.
We chose to have a primarily focus on Instagram Stories with swipe-up, which was the fastest and easiest way to generate traffic. The largest influencers also posted to the Instagram feed. The influencers downloaded the app and started saving for their own dreams a good while before the campaign launch.
The campaign resulted in over 300k reach and generated over 3500 clicks.