Brand/product awareness, and leads to Apotek1 webshop and physical pharmacies.
INFLUENCERS IN THE CAMPAIGN
Ida is a long time fan and user of Cliniderm’s sun products, and have been for years. In early 2019 we started a collaboration between her and Cliniderm through Perrigo, as she proved to be a perfect match for the client.
The purpose of the campaign was to spread knowledge about the use of Cliniderm’s sun products in all kinds of situations, both for holidays and everyday life. Ida had a great deal of creative space for the content, which was conveyed via blog posts, Instagram posts and Instastories from the period February to June 2019. In the posts she fronted selected products for use during both winter and Easter holiday in Norway, and summer holiday, through beautiful pictures, funny videos, and Q&A posts that covered all sorts of questions from her followers and readers about the sun products and her advice for use.
Reach and engagement above benchmarks across all posts.
Fantastic content for use in customer’s own channels
The results show that genuine and long-term cooperation like this really produces results.