Bubbleroom wanted to strengthen their brand and positioning in the Norwegian market.
Lene Orvik designed a party collection for bubbleroom.no where she was the product developer, designer and the core of the campaign.
We created a long term collaboration with Lene as the main profile, accompanied with other smaller profiles. This to increase the credibility within the target group and to position Bubbleroom as the preferred shopping site for party clothes. Lene built excitement for the collection release through her own channels, and Bubbleroom used Lene’s content into their own channels. An event was also organized on the launch day to create buzz around the release and even greater awareness.
The results were amazing! Good synergies across Lene and Bubbleroom’s channels resulted in great traffic into bubbleroom.no. On launch day, the website reached over 6,000 hits in total through Lene, and sold over 1500 pieces. The collection was a great success both in terms of sales and, especially, for Bubbleroom’s entry into the Norwegian market.
INFLUENCERS IN THE CAMPAIGN: