Influencer marketing

The new media landscape is influencer driven

The way our society consumes media has changed. We find our news from different sources than before. It’s all about the battle of attention and the digital revolution has put traditional newspapers, linear TV and ads in a challenging situation. Digital creators with large audiences are growing rapidly and many have turned to influencers searching for inspiration, entertainment or advice.

 

  • What is an influencer?
    A person with the power to change behavior, influence the perception of others and get people to act.

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  • What is influencer marketing?

    Using influential people to spread a brand’s message in their own tone-of-voice. People value the opinions of people they like and trust, which makes influencer marketing an efficient and trustworthy way of communicating your brand message. People trust people over brands – always.

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Articles

June 8, 2018

How does influencer marketing really work?

A person with a big social following can, if done right, make a company’s sales skyrocket by simply posting a…
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11 / 04 / 2018